Social Bookmarking: Word Of Mouth In The Eletronic Age
Social Bookmarking: Word of Mouth in the Eletronic Age
Social bookmarking; as brought to you by Wedigg.co.uk, has become the new catch phrase for the concept of ‘word of mouth’ in today’s electronic networking age. You used to forward emails or links to friends you thought might like to see something you saw online. Now, depending on the website technology, you simply tag or “bookmark” the page you want your friend to see.
Your friend then bookmarks the page you sent and his network of friends now knows about it as well. The result is an exponential increase in the traffic to that particular web page. If you are not interested then you simply don’t look through your set of bookmarks. No need to go through a bunch of emails you are not interested in to begin with.
The technology that supports Social Bookmarking was first envisioned as a means of more effectively categorizing files. Rather than moving files into folders to identify them, the technology was created to tag the files. This meta data concept grew into the capability of tagging web pages. As internal and external networking capability grew, it became possible to share these tags with your specific groups; eg., friends, family, work colleagues.
The technical ‘word of mouth’ that results from social bookmarking has been adapted to support many purposes. Newspapers are just not capable of getting to major stories that are revealed and spread through the social bookmarking network. Additionally, your friend’s recommendation for the latest new product, movie or restaurant holds a lot more weight than an advertisement. Companies with marketing responsibilities are consequently looking into the social bookmarking phenomenon. This has come to be known as viral marketing.
Increases in traffic are what websites need. Especially, e-commerce sites with products to sell. A recommendation from a friend via the social bookmark is so much more valuable to your business than a result provided to a generic customer via a search engine result. The social bookmark has had a great impact on search engines in at least two ways. First, is the decrease in traffic to the search engine itself because of people using their social bookmarks to find things. More important may be the effect this change in traffic has on your site’s search engine ranking.
Suppose you own an e-commerce website. How can supporting Social Bookmarking capability be of benefit to you? Your website will begin developing its brand among those that are favorable to your site and its products. Think about all the free advertising you receive. And this is targeted advertising when the person setting the bookmark thinks their friends could be interested. The increase in links recorded in the bookmarks will improve your ranking with traditional search engines; regardless of whether anyone actually uses the link. Finally, the increase in traffic is always of great benefit.
Social bookmarking has become the next big wave in social networking. Many websites have gotten into the game. Wedigg.co.uk provides the most capability for saving bookmarks and organizing groups of people. You are not going to want to miss out, so get signed up and get in on the buzz.
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