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Can buy home appliances such as a car, buy a house by installments as and can not pay interest, I believe that for most consumers is good news. Reporter yesterday learned that Yongle Home Appliances and Tsann Kuen is planning the marketing launch of a new appliance form of credit.

 

According to Wing-lok, head of household appliances related to Jiang Yong introduction, Yongle was launched with the relevant parties to discuss matters relating to installment buying appliances, if goes well, will be launched in July this business in the fig could be expected or Merchants Bank and China Construction Bank cooperation. Principle of the business to buy more than 8,000 yuan on consumers for home appliances. She said that the interest on the loan burden by the merchants and manufacturers, consumers do not pay any additional costs. "To this end, Paradise will pay for at least the cost of more than 2% of sales, but it does for consumers, there is a great advantage, but also promote the consumption of household appliances is a win-win model." Yong Jiang said, "If a consumer value of 12,000 yuan to buy a plasma

TV

, Then the installments can be used to purchase household appliances, if taken one-year, paid only 1,000 yuan a month, thus the hands of money consumers can make reasonable arrangements to achieve the cash balance. "It is reported that the face of Paradise ready to launch high end appliances fig 1-year and 2-year loan.

The Fuzhou area Tsann Kuen Zhang Yongqiang, director of marketing, said in Shanghai at present Tsann Kuen has taken this marketing model, in South China are also preparing for the business, estimates the program will be formally established next week. It is reported that in Shanghai, consumers can buy except

Mobile

And digital home appliances and other goods than the total amount of more than 1200 yuan can enjoy from 3 to 12 installments. Zhang Yongqiang that Fuzhou will be according to local conditions determine the line of credit, installment will certainly carry out Rongcheng. "Consumer credit is an inevitable development trend of the future." Fuzhou branch of Merchants Bank Credit Card Centre, the responsible person Miss Fang said that the line does move, and some appliance stores are to discuss co-operation, yet can not disclose specific details. The banks will be installed at the mall part of a special POS machines, want to buy home appliances with consumers in installments and store only the bank signed an agreement, we can pay the down payment will hold a large home appliances.

Industry believes that the interest-free installment credit consumption patterns as early as 80 years in the last century began popular in Europe and the United States, this new consumption patterns will in the future market penetration. He believes that most people in the acquisition of property after the purchase of household appliances, due to buy a house before, the high cost of renovations have led to the beginning on hand tight, if there are installment in this way at this time, I believe will further promote the appliance consumption. He also pointed out that this marketing method should pay attention to the interest assessed, only banks, stores, manufacturers may be until after the tripartite coordination of the smooth launch.

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